Pillar 01 · AI Measurement
Creative Effectiveness Predictor
Before the billboard is installed, check whether a driver can understand it inside the glance time the road actually allows.
15 words
9% of board
6/10
4% of board
18% of board
120 m
60 kph
Creative score
68
out of 100
Estimated glance time: 6.1s
Sub-scores
- Text load83
- Font size64
- Contrast75
- Logo visibility50
- Product visibility72
- Call to action40
Recommendations
- →Reduce the headline from 15 words to 13 words — drivers only get 6.1s of glance time.
- →Increase headline cap height to at least 14.0% of the board height for a 120m viewing distance.
- →Raise foreground/background contrast; target a contrast rating of 8+ for daytime glare.
- →Enlarge the logo to roughly 8% of the board area so the brand registers within 1 second.
- →Increase product size by around 25% so the offer is identifiable at distance.
- →Add one short call to action (destination, exit, or brand cue).